:root{--ink:#11100f;--paper:#f7f7f6;--white:#ffffff;--burgundy:#6e2f3a;--rose:#e1c5ca;--muted:#635d64;--line:rgba(30,20,28,.13);--display:'Inter Tight','Helvetica Neue',Arial,sans-serif;--body:Inter,'Helvetica Neue',Arial,sans-serif;--gutter:clamp(20px,4.5vw,72px);--max:1280px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:104px}body{margin:0;background:var(--paper);color:var(--ink);font:1rem/1.6 var(--body);-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input,textarea{font:inherit}button{cursor:pointer}img{max-width:100%;height:auto;display:block}h1,h2,h3,h4,p,figure,blockquote{margin:0}h1,h2,h3,h4{font-family:var(--display);font-weight:600;line-height:1.05;letter-spacing:-.045em}h1,h2,h3,p,a,dd,strong{overflow-wrap:break-word}h2{font-size:clamp(2.5rem,4.5vw,4.75rem)}em{font-style:normal;color:var(--burgundy)}:focus-visible{outline:3px solid currentColor;outline-offset:5px}main:focus,section[tabindex]:focus{outline:none}.shell{width:min(calc(100% - var(--gutter)*2),var(--max));margin-inline:auto}.section{padding-block:clamp(64px,7vw,104px)}.eyebrow{font-size:.875rem;line-height:1.5;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--burgundy)}.small{font-size:.875rem;line-height:1.6}.skip-link{position:fixed;left:20px;top:12px;padding:12px 16px;z-index:110;background:var(--ink);color:white;transform:translateY(-170%)}.skip-link:focus{transform:none}.button{display:inline-flex;justify-content:center;align-items:center;gap:24px;min-height:50px;border:1px solid var(--burgundy);padding:14px 21px;background:var(--burgundy);color:var(--white);font-size:.9375rem;font-weight:600;line-height:1.35;transition:background .18s,transform .18s}.button:hover{background:var(--ink);border-color:var(--ink);transform:translateY(-2px)}.button.light{background:var(--white);border-color:var(--white);color:var(--ink)}.button.light:hover{background:var(--rose);border-color:var(--rose)}.button:disabled{opacity:.65;cursor:wait;transform:none}.text-link{display:inline-flex;align-items:center;gap:12px;min-height:44px;font-size:.9375rem;font-weight:600;text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1px}.text-link:hover{color:var(--burgundy)}.site-header{position:fixed;inset:0 0 auto;z-index:100;background:rgba(245,242,235,.97);border-bottom:1px solid var(--line)}.nav{display:flex;align-items:center;gap:32px;min-height:80px}.brand{width:158px;flex:none}.desktop-links{display:flex;gap:28px;margin-left:auto}.desktop-links a{font-size:.875rem;padding-block:12px}.desktop-links a:hover{text-decoration:underline;text-underline-offset:6px}.nav .button{font-size:.875rem;min-height:44px;padding:11px 17px}.mobile-menu{display:none;margin-left:auto}.mobile-menu summary{list-style:none;cursor:pointer;min-height:44px;display:flex;align-items:center;gap:12px;font-size:.875rem;font-weight:600}.mobile-menu summary::-webkit-details-marker{display:none}.menu-icon{width:18px;height:9px;border-block:1px solid}.mobile-links{position:absolute;inset:100% 0 auto;background:var(--paper);padding:12px var(--gutter) 24px;border-bottom:1px solid var(--line);box-shadow:0 15px 20px #11100f0d}.mobile-links a{display:block;border-bottom:1px solid var(--line);padding-block:13px}.mobile-menu[open] .mobile-links{max-height:calc(100svh - 80px);overflow-y:auto}
/* JAB: a clear, conversion-led presentation. */
.hero{padding-top:156px;padding-bottom:76px}.hero-copy{text-align:center;margin:auto;max-width:1160px}.hero .eyebrow{display:flex;align-items:center;justify-content:center;gap:14px;flex-wrap:wrap;font-size:.875rem;letter-spacing:0;text-transform:none;color:var(--muted)}.label-chip{border:1px solid #6e2f3a35;border-radius:100px;padding:5px 13px;color:var(--burgundy);font-weight:600;background:#6e2f3a08}.hero h1{font-size:clamp(3rem,5.7vw,5.6rem);line-height:1.04;letter-spacing:-.055em;margin:26px auto;max-width:22ch}.hero h1 em{color:var(--burgundy)}.hero-summary{font-size:1.125rem;line-height:1.65;color:var(--muted);max-width:66ch;margin:auto}.hero-actions{display:flex;justify-content:center;gap:14px;flex-wrap:wrap;margin:30px 0 17px}.hero-note{font-size:.875rem;color:var(--muted)}.button{border-radius:8px;min-height:52px;padding:15px 22px}.button.secondary{background:transparent;color:var(--ink);border-color:#d3d0d0}.button.secondary:hover{background:#6e2f3a08;border-color:var(--burgundy);color:var(--burgundy)}.site-header{inset:18px 0 auto;background:none;border:0;pointer-events:none}.nav{pointer-events:auto;min-height:72px;border:1px solid #11111114;background:#fffffff5;border-radius:12px;padding:10px 22px;box-shadow:0 6px 28px #16111608;gap:28px;backdrop-filter:blur(16px)}.brand{width:145px}.desktop-links{gap:24px}.hero-stage{display:grid;grid-template-columns:.7fr 1.3fr;gap:18px;margin-top:56px;text-align:left}.brand-art{position:relative;min-height:320px;overflow:hidden;border-radius:16px;background:var(--ink)}.brand-art img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 50%;opacity:.72}.brand-art::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 15%,#110b0ee6)}.brand-art figcaption{position:absolute;z-index:1;bottom:28px;left:30px;color:white;font:500 2.4rem/1.08 var(--display);letter-spacing:-.04em}.brand-art figcaption strong{font-weight:600;color:#eacbd0}.journey-panel{background:#161416;color:white;border:1px solid #2c2729;border-radius:16px;padding:30px 34px;min-width:0}.panel-heading{display:flex;justify-content:space-between;align-items:center;gap:15px;flex-wrap:wrap}.journey-panel .eyebrow{color:#dfb4bd;font-size:.8125rem}.panel-tag{font-size:.75rem;border:1px solid #ffffff26;border-radius:100px;padding:5px 10px;color:#c9c3c5}.journey-panel h2{font-size:2.3rem;line-height:1.12;margin:22px 0 28px}.journey{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;list-style:none;margin:0;padding:0}.journey li{border-top:1px solid #ffffff2b;padding-top:13px;min-width:0}.journey span{display:block;font-size:.75rem;color:#d3a1ad;margin-bottom:8px}.journey strong{font:500 1.3rem var(--display)}.journey p{font-size:.875rem;line-height:1.5;color:#bbb4b8;margin-top:8px}.panel-foot{font-size:.8125rem;color:#bbb4b8;border-top:1px solid #ffffff1c;padding-top:16px;margin-top:24px}.section{padding-block:86px}.section-heading{display:grid;grid-template-columns:1.4fr 1fr;align-items:end;gap:70px;margin-bottom:38px}.section-heading h2{font-size:clamp(2.4rem,3.8vw,3.8rem);line-height:1.08;margin-top:16px;letter-spacing:-.045em}.section-intro{max-width:46ch;color:var(--muted);font-size:1.05rem}.friction{padding-top:25px;background:var(--paper)}.friction-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.friction-card{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:14px;background:white;padding:28px}.card-index{font-size:.8125rem;color:var(--burgundy)}.friction-card h3{font-size:1.75rem;line-height:1.13;margin:27px 0 16px}.friction-card>p{color:var(--muted);margin-bottom:28px}.card-resolution{margin-top:auto;border-top:1px solid var(--line);padding-top:18px;font-size:.9375rem;line-height:1.55}.card-resolution span{display:block;font-size:.75rem;font-weight:600;text-transform:uppercase;letter-spacing:.06em;color:var(--burgundy);margin-bottom:8px}.services{background:#ecebee;border-block:1px solid #e1dfe2}.services-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.service-card{background:white;border:1px solid #dedade;border-radius:15px;padding:30px;display:flex;flex-direction:column;min-width:0}.service-top{display:flex;align-items:center;justify-content:space-between;gap:12px;font-size:.8125rem;color:var(--muted);min-height:30px}.service-badge{padding:5px 10px;border:1px solid #ffffff40;border-radius:100px}.service-card h3{font-size:clamp(2rem,2.7vw,2.7rem);line-height:1.08;margin:28px 0 19px;letter-spacing:-.04em}.service-card>p{color:var(--muted);margin-bottom:24px}.service-card ul{padding:0;margin:0 0 28px;list-style:none}.service-card li{border-top:1px solid var(--line);padding:12px 0;font-size:.9375rem;line-height:1.5}.service-card .button{margin-top:auto;gap:12px;justify-content:space-between;font-size:.875rem}.service-card.featured{background:var(--burgundy);border-color:var(--burgundy);color:white}.featured .service-top,.featured>p{color:#f0dce1}.featured li{border-color:#ffffff26}.featured .button.light{color:var(--burgundy)}.partner-strip{display:flex;justify-content:space-between;align-items:center;gap:32px;padding:26px 0 0}.partner-strip strong{font-size:1.05rem}.partner-strip p{font-size:.9375rem;color:var(--muted);max-width:74ch;margin-top:6px}.partner-strip a{flex-shrink:0}.scope-note{font-size:.8125rem;color:var(--muted);margin-top:22px}.work{background:white}.comparison-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.comparison-card{border:1px solid #ddd9dd;border-radius:16px;background:#f7f6f7;padding:30px;min-width:0}.comparison-top{display:flex;justify-content:space-between;align-items:center;color:var(--muted);font-size:.8125rem}.comparison-top .panel-tag{border-color:#ddd5d8;color:var(--muted);font-size:.8125rem;background:white}.comparison-card h3{font-size:1.75rem;line-height:1.15;margin:25px 0 12px}.comparison-card>p{color:var(--muted);max-width:51ch}.product-example{margin-top:26px;padding:25px;background:white;border:1px solid #e4e0e3;border-radius:10px}.example-caption{display:block;color:var(--muted);font-size:.75rem;margin-bottom:20px}.example-title{font:600 1.4rem var(--display);margin-bottom:25px;letter-spacing:-.025em}.size-heading{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;font-size:.875rem}.size-heading>span{color:var(--burgundy);text-decoration:underline;text-underline-offset:3px}.size-options{display:flex;gap:10px;margin-top:12px}.size-options span{width:49px;padding:9px 5px;text-align:center;border:1px solid #d5cfd3;border-radius:4px;font-size:.875rem}.example-cta{background:#353135;color:white;padding:12px;margin-top:20px;border-radius:5px;text-align:center;font-size:.875rem;font-weight:500}.distant-guide{margin-top:47px;padding-top:17px;border-top:1px solid #e3dfe1;color:var(--muted);font-size:.8125rem}.fit-help{font-size:.875rem;line-height:1.5;margin-top:14px;padding:12px;background:#f7eff1;border-radius:5px;color:#6e2f3a}.comparison-card.after{background:#faf5f6;border-color:#6e2f3a55}.after .example-cta{background:var(--burgundy)}.after .panel-tag{color:var(--burgundy);border-color:#6e2f3a33}.comparison-card .comparison-note{font-size:.875rem;margin-top:20px}.evidence-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin:28px 0 20px}.evidence-row>div{border-top:2px solid #6e2f3a30;padding-top:16px}.evidence-row span{color:var(--burgundy);font-weight:600;font-size:.875rem}.evidence-row p{font-size:.9375rem;color:var(--muted);margin-top:8px}.method{background:#191619;color:#fff}.method .eyebrow{color:#d5a9b4}.method .section-heading{display:block;max-width:950px}.method-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.method-grid article{padding-top:24px;border-top:1px solid #ffffff35}.step-index{font-size:.8125rem;color:#d5a9b4}.method h3{font-size:1.85rem;line-height:1.1;margin:22px 0 16px}.method-grid p{color:#c8c0c7}.method-grid .step-output{font-size:.875rem;color:white;margin-top:24px}.team{background:var(--paper)}.team-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:90px;align-items:center}.team h2{font-size:clamp(2.4rem,3.8vw,3.8rem);line-height:1.08;margin:17px 0 25px}.team-statement{font-size:1.15rem;line-height:1.6;margin-bottom:17px;max-width:55ch}.team-grid>div:first-child>p:last-child{color:var(--muted);max-width:55ch}.founder-note{padding:34px;border:1px solid var(--line);border-radius:14px;background:white}.founder-mark{width:48px;height:48px;object-fit:contain;margin-bottom:20px}.founder-name{font:600 1.35rem var(--display)}.founder-role{color:var(--muted);font-size:.875rem;margin-top:3px}.founder-note h3{font-size:2rem;line-height:1.12;margin:26px 0 18px}.founder-note>p:last-of-type{color:var(--muted)}.founder-note .text-link{margin-top:20px}.fit{background:white;border-top:1px solid var(--line)}.fit-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:80px}.fit h2{font-size:clamp(2.4rem,3.8vw,3.8rem);line-height:1.08;margin:17px 0 24px}.fit-grid>div>p:not(.eyebrow){color:var(--muted);max-width:44ch}.fit .text-link{margin-top:20px}.faq details{border-bottom:1px solid var(--line)}.faq details:first-child{border-top:1px solid var(--line)}.faq summary{list-style:none;padding:23px 0;cursor:pointer;display:flex;justify-content:space-between;gap:24px;font-weight:500;line-height:1.5}.faq summary::-webkit-details-marker{display:none}.faq summary::after{content:'+';font-size:1.25rem;font-weight:400;color:var(--burgundy)}.faq details[open] summary::after{content:'−'}.faq details p{padding:0 28px 22px 0;color:var(--muted)}
.contact{background:var(--ink);color:var(--white)}.contact-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:clamp(36px,6vw,86px);align-items:start}.contact .eyebrow,.contact em{color:var(--rose)}.contact h2{margin:22px 0 28px}.contact-intro>p:not(.eyebrow){max-width:42ch;color:#c4beb7}.contact-steps{list-style:none;padding:0;margin:28px 0}.contact-steps li{display:flex;gap:18px;margin-bottom:10px}.contact-steps span{font-size:.8125rem;color:var(--rose);padding-top:3px}.contact-form{color:var(--ink);background:var(--paper);padding:clamp(24px,3vw,40px)}.contact-form h3{font-size:1.75rem}.form-intro{font-size:.875rem;color:var(--muted);margin:10px 0 26px}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:18px}.field{margin-bottom:18px;min-width:0}.field label{display:block;font-size:.875rem;font-weight:600;margin-bottom:7px}.field label span{font-weight:400;color:var(--muted);font-size:.8125rem;margin-left:8px}input,textarea{border:1px solid #9a948c;border-radius:0;background:var(--white);width:100%;padding:11px 12px;min-height:48px;color:var(--ink);font-size:1rem}input:focus,textarea:focus{outline:2px solid var(--burgundy);outline-offset:2px}textarea{resize:vertical;max-height:500px}::placeholder{color:#78716a;opacity:1}.form-privacy{font-size:.875rem;color:var(--muted);margin:3px 0 22px}.form-privacy a{text-decoration:underline;text-underline-offset:3px}.contact-form .button{width:100%}.form-status:not(:empty){margin-top:18px;border-left:3px solid var(--burgundy);padding:12px 14px;background:var(--white);font-size:1rem;line-height:1.5}.form-status[data-state=error]{color:#8b1e21;border-color:#8b1e21}.honeypot{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}.site-footer{background:var(--ink);color:var(--white)}.footer-main{display:flex;justify-content:space-between;align-items:center;gap:32px;border-top:1px solid #ffffff30;padding-block:30px 36px}.footer-brand{width:155px;flex:none}.footer-main>p{font:500 1.1rem/1.3 var(--display);color:var(--rose)}.footer-main>div{display:flex;align-items:center;flex-wrap:wrap;gap:22px;color:#c4beb7;font-size:.875rem}.footer-main a:hover{text-decoration:underline;text-underline-offset:4px}
/* Compact auxiliary pages share the identity and readable type. */
.utility{padding-block:128px 72px;max-width:900px}.utility h1{font-size:clamp(2.5rem,5vw,4rem);margin:24px 0}.utility h2{font-size:1.7rem;margin:30px 0 12px}.utility p+p{margin-top:16px}.utility .button{margin-top:28px}.inbox{max-width:1100px}.inbox-head{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:24px}.lead-card{border:1px solid var(--line);background:var(--white);padding:24px;margin-top:20px}.lead-card h2{margin:0;font-size:1.5rem}.lead-card p{white-space:pre-wrap;overflow-wrap:anywhere}.lead-meta{display:flex;flex-wrap:wrap;gap:12px 24px;margin:12px 0;color:var(--muted);font-size:.875rem}.lead-meta a{text-decoration:underline;text-underline-offset:3px}.lead-card details{margin-top:20px;font-size:.875rem}.lead-card summary{cursor:pointer}.lead-card .button{margin-top:10px;min-height:44px;font-size:.875rem}.pagination{display:flex;justify-content:space-between;gap:24px;margin-top:28px}

.contact{background:#6e2f3a}.contact .contact-intro>p:not(.eyebrow){color:#f1dfe5}.contact h2{font-size:clamp(2.7rem,4.2vw,4.5rem)}.contact-form{border-radius:15px;background:white}.contact-form input,.contact-form textarea{border-radius:6px;border-color:#ccc5ca}.contact-form .button{border-radius:7px}.contact-email{margin-top:18px;overflow-wrap:anywhere}.contact-email:hover{color:white}.site-footer{background:#21181e}.footer-main{padding-block:32px}.footer-main>div{max-width:490px;justify-content:flex-end;gap:14px 22px}.utility{padding-top:80px}.utility .text-link{overflow-wrap:anywhere}
@media(max-width:1050px){.desktop-links,.header-cta{display:none}.mobile-menu{display:block}.nav{min-height:65px}.hero{padding-top:135px}.hero h1{font-size:clamp(3rem,6.8vw,4.7rem)}.hero-stage{grid-template-columns:.65fr 1.35fr}.journey-panel{padding:25px}.journey{gap:14px}.journey-panel h2{font-size:2rem}.brand-art figcaption{font-size:2rem;left:24px}.section-heading{gap:32px}.friction-card,.service-card{padding:23px}.friction-card h3{font-size:1.5rem}.service-card h3{font-size:2rem}.service-card .button{padding:13px}.service-card .button span{display:none}.team-grid,.fit-grid,.contact-grid{gap:36px}.partner-strip{align-items:start}.form-row{grid-template-columns:1fr;gap:0}.mobile-links{inset:100% 0 auto;margin:7px 0 0;background:white;border:1px solid var(--line);border-radius:12px}.mobile-menu[open] .mobile-links{max-height:calc(100svh - 110px)}}
@media(max-width:760px){:root{--gutter:20px}.site-header{top:12px}.nav{min-height:61px;padding:8px 16px}.brand{width:132px}.hero{padding-top:113px;padding-bottom:46px}.hero .eyebrow{font-size:.8125rem;gap:9px}.hero .eyebrow .label-chip{font-size:.75rem}.hero h1{font-size:clamp(2.5rem,8.4vw,3.8rem);line-height:1.06;letter-spacing:-.047em;margin:24px 0}.hero-summary{font-size:1rem;max-width:46ch}.hero-actions{margin-top:24px;gap:10px}.hero-actions .button{font-size:.875rem;padding:14px 18px}.hero-note{font-size:.8125rem;max-width:34ch;margin:auto}.hero-stage{margin-top:34px;grid-template-columns:1fr;gap:12px}.brand-art{min-height:195px}.brand-art img{object-position:center 49%}.brand-art figcaption{font-size:2.25rem;bottom:22px}.journey-panel{padding:25px}.journey-panel h2{font-size:2rem}.journey{gap:16px}.journey strong{font-size:1.15rem}.journey p{font-size:.875rem}.journey-panel .panel-tag{display:none}.section{padding-block:57px}.friction{padding-top:8px}.section-heading{grid-template-columns:1fr;gap:20px;margin-bottom:28px}.section-heading h2,.team h2,.fit h2{font-size:clamp(2.2rem,7.7vw,3rem)}.section-intro{font-size:1rem;max-width:56ch}.friction-grid,.services-grid{grid-template-columns:1fr;gap:14px}.friction-card{padding:25px}.friction-card h3{font-size:1.7rem;margin-top:20px}.friction-card>p{margin-bottom:20px}.service-card{padding:28px}.service-card h3{font-size:2.35rem;margin-top:22px}.service-card .button{padding:15px 20px;font-size:.9375rem}.service-card .button span{display:inline}.service-card ul{margin-bottom:23px}.partner-strip{display:block;padding-top:23px}.partner-strip a{margin-top:10px}.scope-note{margin-top:14px}.comparison-grid{grid-template-columns:1fr;gap:16px}.comparison-card{padding:24px}.product-example{padding:22px}.evidence-row{grid-template-columns:1fr;gap:20px;margin-top:26px}.method-grid{grid-template-columns:1fr;gap:26px}.method h3{font-size:1.8rem;margin-top:18px}.method-grid .step-output{margin-top:16px}.team-grid,.fit-grid,.contact-grid{grid-template-columns:1fr;gap:32px}.team-statement{font-size:1.05rem}.founder-note{padding:27px}.founder-note h3{font-size:1.85rem}.fit .text-link{margin-top:16px}.contact h2{font-size:clamp(2.7rem,9vw,3.6rem)}.contact-form{padding:25px}.footer-main{flex-wrap:wrap;align-items:flex-start;gap:24px}.footer-main>div{flex-basis:100%;max-width:none;justify-content:flex-start;gap:15px}.footer-brand{width:140px}.utility{padding-top:45px}.utility h1{font-size:2.5rem}}
@media(max-width:390px){:root{--gutter:16px}.hero h1{font-size:2.45rem}.hero-actions{display:grid}.hero-actions .button{width:100%}.journey{grid-template-columns:1fr;gap:14px}.journey li{display:grid;grid-template-columns:24px 1fr;gap:4px 8px}.journey li>span{grid-row:1/3;padding-top:3px}.journey p{grid-column:2;margin-top:0}.journey-panel{padding:23px}.comparison-card{padding:20px}.product-example{padding:18px}.contact-form{padding:22px}.size-options{gap:8px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}

/* JAB / expressive typography, full-color chapters and purposeful movement. */
:root{--paper:#f6f4f3;--ink:#171516;--rose:#e9cbd1;--gutter:clamp(22px,4vw,72px);--max:1600px;--headline:'Barlow Condensed','Arial Narrow',Impact,sans-serif}
html{scroll-padding-top:100px}.home-page{background:var(--paper)}.home-page h2{font-weight:600}.home-page .section{padding-block:clamp(76px,8vw,130px)}.home-page .button{border-radius:100px;padding:16px 26px;transition:color .25s,background .25s,transform .25s}.home-page .button:hover{transform:translateY(-3px)}.home-page .eyebrow{font-size:.875rem;letter-spacing:.055em}.home-page .text-link{font-size:.9375rem}
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.manifesto{background:#191719;color:var(--paper)}.manifesto .eyebrow{color:var(--rose)}.manifesto-copy{font-size:clamp(3rem,6.1vw,6.4rem);letter-spacing:-.05em;line-height:1.04;margin:60px 0}.manifesto-copy em{color:var(--rose)}.manifesto-bottom{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:40px}.manifesto-bottom p{font-size:1.18rem;line-height:1.65;max-width:56ch;color:#d6d1d4}.editorial-mark{font:300 9rem/.7 var(--body);color:var(--rose);transform-origin:40px 50%;width:80px}.home-page .section-heading{grid-template-columns:.65fr 1.5fr;gap:26px 60px;align-items:start;margin-bottom:55px}.home-page .section-heading h2,.home-page .fit h2,.home-page .team h2,.home-page .contact h2{font-family:var(--headline);font-size:clamp(3.5rem,6.7vw,7rem);line-height:.95;letter-spacing:-.015em;margin-top:12px}.home-page .section-heading>div{grid-column:1/-1;display:grid;grid-template-columns:.65fr 1.5fr;gap:60px}.home-page .section-heading>div h2{margin:0}.home-page .section-heading .section-intro{grid-column:2;font-size:1.075rem;line-height:1.65;max-width:54ch}.home-page .section-heading>.eyebrow{padding-top:12px}.home-page .section-heading>h2{margin:0}.home-page .friction{padding-top:100px;background:var(--paper)}.home-page .friction-grid{gap:40px}.home-page .friction-card{background:none;border:0;border-top:1px solid #9e969a;border-radius:0;padding:22px 0 0}.home-page .card-index{font-size:.8125rem}.home-page .friction-card h3{font-size:1.85rem;line-height:1.15;margin:35px 0 18px}.home-page .card-resolution{padding-top:20px}.home-page .card-resolution span{font-size:.8125rem}
.home-page .services{background:#e9cbd1;border:0}.service-list{border-top:1px solid #6e2f3a60}.service-item{border-bottom:1px solid #6e2f3a60}.service-item summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:.65fr 1.35fr 50px;align-items:center;gap:30px;padding:35px 0}.service-item summary::-webkit-details-marker{display:none}.service-number{font-size:.8125rem;letter-spacing:.02em;color:var(--burgundy)}.service-item h3{font:600 clamp(2.6rem,4.9vw,5.1rem)/1 var(--headline);letter-spacing:-.01em}.service-toggle{font:300 2.5rem/1 var(--body);display:flex;align-items:center;justify-content:center;width:48px;height:48px;border:1px solid #6e2f3a60;border-radius:50%;color:var(--burgundy);transition:transform .35s,background .35s}.service-item[open] .service-toggle{transform:rotate(45deg);background:var(--burgundy);color:white}.service-item summary:hover h3{color:var(--burgundy)}.service-body{display:grid;grid-template-columns:.65fr 1.5fr;gap:60px;padding:0 0 45px;animation:detail-in .4s ease}.service-lead{font-size:1.3rem;line-height:1.4;letter-spacing:-.025em;max-width:26ch}.service-body>div>p{max-width:60ch;font-size:1.1rem;line-height:1.7}.service-body ul{padding:0;list-style:none;margin:25px 0}.service-body li{border-top:1px solid #6e2f3a30;padding:12px 0;font-size:.9375rem}.service-body .button{background:var(--ink);border-color:var(--ink)}.service-body .button:hover{background:var(--burgundy);border-color:var(--burgundy)}.home-page .partner-strip{padding-top:36px}.home-page .partner-strip p,.home-page .scope-note{color:#544148}.home-page .scope-note{font-size:.875rem;margin-top:25px}
.home-page .work{background:var(--paper)}.home-page .comparison-grid{gap:25px}.home-page .comparison-card{border-radius:0;padding:35px;border-color:#cec6ca;background:#eeebed}.home-page .comparison-card.after{background:#f4e7ea;border-color:#b4818d}.home-page .product-example{border-radius:5px;padding:30px}.home-page .comparison-top{font-size:.875rem}.home-page .panel-tag{font-size:.8125rem;color:#5f5158;border-color:#b5a6ae}.home-page .example-caption{font-size:.8125rem}.home-page .evidence-row{gap:30px;margin-block:35px}.home-page .method{background:var(--burgundy)}.home-page .method .section-heading{max-width:none}.home-page .method .section-heading>div{grid-template-columns:.65fr 1.5fr}.home-page .method-grid{gap:50px}.home-page .method h3{font-size:2rem;line-height:1.1}.home-page .method-grid p{color:#f0dfe4}.home-page .method .eyebrow,.home-page .step-index{color:var(--rose)}.home-page .step-output{border-top:1px solid #ffffff30;padding-top:20px}.home-page .team-grid{grid-template-columns:1.25fr .75fr;gap:100px}.home-page .team h2{margin:30px 0}.home-page .team-statement{max-width:46ch}.home-page .founder-note{border-radius:0;background:none;border:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:35px 0}.home-page .founder-mark{width:65px;height:65px;margin-bottom:40px}.home-page .founder-note h3{font-size:2.4rem}.home-page .fit{background:#ebe8e9}.home-page .fit-grid{grid-template-columns:.8fr 1.2fr}.home-page .faq summary{font-size:1.075rem;padding-block:25px}.home-page .faq summary::after{font-size:1.6rem}.home-page .faq details[open] p{animation:detail-in .3s ease}
.home-page .contact{background:var(--burgundy)}.home-page .contact h2{font-size:clamp(4.5rem,7.8vw,8rem);margin:26px 0 35px}.home-page .contact-grid{grid-template-columns:1fr 1fr;gap:80px;align-items:center}.home-page .contact-form{border-radius:3px;padding:40px;background:var(--paper)}.home-page .contact-form h3{font-size:1.85rem}.home-page .form-row{grid-template-columns:1fr 1fr}.home-page .contact-form input,.home-page .contact-form textarea{border-radius:0;background:transparent;border:0;border-bottom:1px solid #a99aa1;padding:10px 0}.home-page .field{margin-bottom:24px}.home-page .contact-form .button{border-radius:100px}.home-page .form-intro{margin-bottom:32px}.home-page .contact-email{font-size:1rem}.home-page .site-footer{background:#191719;padding-top:50px;overflow:hidden}.footer-wordmark{font:600 clamp(5.5rem,19.5vw,22rem)/.95 var(--headline);letter-spacing:-.025em;white-space:nowrap;padding-bottom:30px;color:var(--rose)}.footer-wordmark>span{font:400 .17em/1 var(--body);vertical-align:top;display:inline-block;margin:2.5% 0 0 2%}.home-page .footer-main{padding-block:30px 40px}.home-page .footer-brand{width:135px}.home-page .footer-main>div{font-size:.8125rem}
.reveal{opacity:1;transform:none}.motion-ready .reveal{opacity:0;transform:translateY(35px);transition:opacity .8s ease,transform .9s cubic-bezier(.2,.7,.2,1)}.motion-ready .reveal.is-visible{opacity:1;transform:none}.motion-ready .friction-card:nth-child(2){transition-delay:.1s}.motion-ready .friction-card:nth-child(3){transition-delay:.2s}.motion-ready .comparison-card.after{transition-delay:.12s}@keyframes title-in{from{transform:translateY(110%)}to{transform:translateY(0)}}@keyframes object-in{from{opacity:0;transform:translateY(35px) rotate(5deg)}to{opacity:1;transform:translateY(0) rotate(0)}}@keyframes detail-in{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:translateY(0)}}
@media(min-width:1600px){.home-page .hero{min-height:950px}.hero-main{margin-block:70px 50px}.hero-object{max-height:430px}}
@media(max-width:1050px){.home-page .nav{min-height:76px}.home-page .hero{padding-top:105px;min-height:auto}.hero-main{grid-template-columns:1fr .3fr;gap:20px;margin-top:60px}.home-page .hero h1{font-size:10.6vw}.hero-object{max-height:260px}.round-cta{width:105px;height:105px;left:-25px;font-size:.95rem}.hero-bottom{gap:30px;grid-template-columns:1.3fr 1fr}.hero-index{display:none}.home-page .section-heading,.home-page .section-heading>div,.home-page .method .section-heading>div{grid-template-columns:.65fr 1.5fr;gap:25px}.service-item summary{grid-template-columns:.65fr 1.35fr 40px;gap:20px}.service-body{gap:25px}.home-page .team-grid,.home-page .contact-grid{gap:45px}.home-page .form-row{grid-template-columns:1fr}.home-page .contact-form{padding:30px}.home-page .friction-grid{gap:25px}.home-page .friction-card h3{font-size:1.55rem}.home-page .method-grid{gap:28px}}
@media(max-width:760px){.home-page .nav{min-height:72px}.home-page .brand{width:132px}.home-page .hero{padding-top:100px}.hero-top{font-size:.75rem}.hero-top>p:last-child{font-size:.8125rem}.hero-main{grid-template-columns:1fr;margin-top:58px;margin-bottom:28px;gap:28px}.home-page .hero h1{font-size:clamp(3.7rem,14vw,6.4rem);line-height:.94}.hero-aside{display:flex;align-items:center;justify-content:space-between;padding:0;gap:30px}.hero-object{width:50%;height:130px;border-radius:100px;aspect-ratio:auto;max-height:none}.hero-object img{object-position:center 58%}.round-cta{position:static;width:108px;height:108px;flex:none;margin-right:16px;font-size:1rem}.hero-bottom{grid-template-columns:1fr;gap:20px;padding-top:22px}.hero-bottom>p{font-size:.9375rem;max-width:44ch}.hero-bottom .text-link{justify-self:start}.home-page .section{padding-block:70px}.manifesto-copy{font-size:clamp(2.6rem,9.5vw,4rem);margin-block:38px;line-height:1.05}.manifesto-bottom{grid-template-columns:45px 1fr;gap:22px;align-items:start}.editorial-mark{font-size:4rem;width:40px}.manifesto-bottom p{font-size:1rem}.home-page .section-heading,.home-page .section-heading>div,.home-page .method .section-heading>div{display:block}.home-page .section-heading{margin-bottom:35px}.home-page .section-heading h2,.home-page .team h2,.home-page .fit h2{font-size:clamp(3rem,11vw,4.6rem);margin:23px 0}.home-page .section-heading .section-intro{font-size:1rem;margin-top:25px}.home-page .friction-grid{gap:35px}.home-page .friction-card h3{font-size:1.85rem;margin-top:23px}.home-page .services .section-heading>h2{margin-top:23px}.service-item summary{grid-template-columns:1fr 42px;gap:10px;padding-block:26px}.service-number{grid-column:1/-1;font-size:.75rem}.service-item h3{font-size:clamp(2.35rem,8.5vw,3.5rem)}.service-toggle{width:38px;height:38px;font-size:2rem}.service-body{grid-template-columns:1fr;gap:20px;padding-bottom:30px}.service-lead{font-size:1.25rem}.service-lead br{display:none}.service-body>div>p{font-size:1rem}.home-page .partner-strip strong{font-size:1.1rem}.home-page .scope-note{font-size:.8125rem}.home-page .comparison-card{padding:25px}.home-page .product-example{padding:22px}.home-page .method-grid{gap:32px}.home-page .team-grid,.home-page .fit-grid,.home-page .contact-grid{grid-template-columns:1fr;gap:42px}.home-page .team h2{font-size:4.7rem}.home-page .founder-note{padding-block:28px}.home-page .founder-mark{margin-bottom:22px}.home-page .contact h2{font-size:clamp(4rem,16vw,6.5rem);margin-block:25px}.home-page .contact-form{padding:27px 23px}.home-page .contact-form h3{font-size:1.6rem}.home-page .form-row{grid-template-columns:1fr}.home-page .site-footer{padding-top:35px}.footer-wordmark{font-size:19vw;padding-bottom:25px}.home-page .footer-main{gap:25px}.home-page .footer-main>p{font-size:1rem}.home-page .faq summary{font-size:1rem}.home-page .mobile-menu[open] .mobile-links{max-height:calc(100svh - 72px)}}
@media(prefers-reduced-motion:reduce){.motion-ready .reveal{opacity:1;transform:none}.title-line>span{transform:none}.home-page .round-cta:hover{transform:none}}

/* Connected acquisition and conversion example. */
.service-name{min-width:0}.service-channels{font:400 .875rem/1.5 var(--body);letter-spacing:0;color:var(--burgundy);margin-top:12px}.example-disclaimer{font-size:.875rem;color:var(--muted);margin:-20px 0 28px;max-width:70ch}.campaign-comparison .comparison-top{display:flex;justify-content:space-between;align-items:center;gap:12px}.campaign-comparison .comparison-card{display:flex;flex-direction:column}.campaign-comparison .comparison-card>p{max-width:55ch}.journey-example{margin-top:26px;background:var(--white);border:1px solid var(--line)}.ad-example,.landing-example{padding:26px}.ad-example{background:#211b20;color:white}.ad-example .example-caption{color:#dcc5ce;margin-bottom:14px}.ad-example strong,.landing-example>strong{display:block;font:600 clamp(1.5rem,2.2vw,2rem)/1.14 var(--display);letter-spacing:-.035em}.example-subline{display:block;font-size:.875rem;margin-top:14px;color:#e1d6dc}.journey-connector{font-size:.8125rem;padding:12px 26px;border-bottom:1px solid var(--line);background:#f5f0f2;color:var(--burgundy)}.landing-example{min-height:255px}.landing-example .example-caption{margin-bottom:16px}.landing-example>p{font-size:.9375rem;line-height:1.6;color:var(--muted);margin-top:24px}.catalog-options{display:flex;flex-wrap:wrap;gap:8px;margin-top:25px}.catalog-options>span{font-size:.8125rem;padding:8px 12px;border:1px solid #d9d0d5}.offer-details{list-style:none;padding:0;margin:20px 0 0}.offer-details li{font-size:.875rem;line-height:1.5;padding:8px 0;border-top:1px solid var(--line)}.campaign-comparison .comparison-note{margin-top:auto;padding-top:22px}.approach-note{border-block:1px solid var(--line);padding-block:40px}.approach-note h3{font-size:clamp(2rem,3vw,3rem);line-height:1.1;margin:25px 0}.approach-note>p:not(.eyebrow){color:var(--muted)}.approach-note .text-link{margin-top:25px}
@media(max-width:760px){.service-channels{font-size:.8125rem;max-width:30ch}.example-disclaimer{margin-top:-12px}.ad-example,.landing-example{padding:22px}.journey-connector{padding:12px 22px}.landing-example{min-height:0}.ad-example strong,.landing-example>strong{font-size:1.6rem}.approach-note{padding-block:30px}}